Charlatan Magazine

Brenda Wensil


Brenda Wensil joined Charlatan Magazine in 2009 as a Columnist, Featurist, and Collaborator.

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Brenda Wensil is an executive leader with a successful background in sales and marketing, advertising, brand management, customer strategy, service experience and supply chain performance management on both domestic and international levels. Most recently, she established the first-ever customer focused strategy for Federal Government as Chief Customer Experience Officer at the U.S. Department of Education’s office of Federal Student Aid, the single largest provider of funding for post-secondary education in the United States.

She has held leadership roles for more than 20 years with Wachovia Corporation as Head of Customer Strategy, Marketing and Customer Relations, as well as Head of Retail Segments and Director of Enterprise Supplier Performance Management. She was responsible for establishing foundational work in leading turnaround efforts to convert the company’s tarnished service reputation into a strong brand advantage, which became industry leading for nearly a decade.

Wensil holds a Masters in Organization Development and Executive Coaching from the McColl School of Business at Queens University, a BA in Journalism from the University of South Carolina, and is accredited by the International Coach Federation. She is a Senior Fellow of the American Leadership Forum and has provided keynote addresses and panel discussions on the topic of customer retention in the financial industry. Wensil is often a featured speaker and was a panelist for the Excellence in Government 2011 annual conference that showcased her group’s customer strategy in the field of higher education. She received the 2012 Executive Leadership Award for public service from US Secretary of Education Arne Duncan.

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